2025 December PsiU Today Featured Article(s)

Recruitment remains the lifeblood of any fraternity, and in recent years Psi Upsilon has invested deeply in strategies that strengthen the growth and success of our undergraduate chapters. Our efforts have centered on enhancing recruitment practices, revitalizing dormant chapters, and establishing new ones to ensure a vibrant and sustainable future for our brotherhood.

To support this work, we partnered with Phired Up—the nation’s leading authority on fraternity recruitment—to develop a comprehensive recruitment certification program that equips our members with proven skills and strategies. Phired Up also joined us at the 2025 Leadership Institute to deliver training in social excellence and values-based recruitment, helping members build authentic connections and craft thoughtful recruitment plans that elevate both the quantity and quality of new member classes.

This year, we also relaunched our field staff program and welcomed Mia Driskell, Delta Omicron ’24 (Purdue), who has been working directly with chapters on campus to provide hands-on coaching and support. Looking ahead, we aim to expand this program by hiring at least one growth coordinator who can reside in chapter facilities for extended periods to offer immersive recruitment assistance.

These initiatives are possible thanks to the generous support of the Annual Fund—especially donors who participated in the March Challenge, which emphasizes contributions that strengthen the Fraternity and fuel Psi Upsilon’s expansion.

Our collective efforts are already yielding results. This fall, we saw a more than 10% increase in new members compared to last year, initiating 279 new brothers—the largest fall class since 2017.

Recruitment success extended beyond our active chapters as well. We proudly restarted two chapters this year: the Beta Beta Chapter at Trinity College, now with 31 members, and the Phi Nu Chapter at Christopher Newport University, which has grown to 14 members. In October, we also celebrated the installation of Psi Upsilon’s 50th chapter at Purdue University. Additional efforts are underway to restart the Lambda Chapter at Columbia University, along with conversations with several alumni associations exploring future opportunities.

If you know a college student who would make an exceptional Psi Upsilon brother—or someone interested in helping establish a new chapter—we encourage you to connect with us. With your support, we look forward to continuing this momentum and building on our success in 2025.