2023 Events

Presentation by Doug Sweeny, Pi ’90 ( Syracuse)
Doug is Chief Marketing Officer ŌURA

Doug is driven by working for mission driven brands that have a positive impact on the world. He has led marketing, growth, product and business development for iconic brands like One Medical, Nest, Levi’s, adidas and General Motors EV1. He has done this across diverse businesses including electric vehicles, hardware tech, healthcare, sustainable energy services, membership models and apparel/footwear. From small start-ups, companies acquired/integrated and those scaling to an IPO. In ’21 he was selected by Business Insider as one of the top 27 CMO’s in the World and in ’18 by Forbes as a Top 50 CMO. He has deep experience leading companies growth strategy from early stage to mass adoption. At One Medical he led brand strategy, growth, product marketing, B2B marketing, advertising, creative, ecommerce business, social media, pr, and partner marketing. One Medical was acquired by Amazon in ‘22 for $3.9B.

At Nest he led marketing from early start-up through Google’s $3.2B acquisition onto becoming the leading connected home brand. Prior to joining Nest, Doug was VP of Global Marketing for Levi’s and architect of the Go Forth campaign in which he was selected by Advertising Age in ’11 as one of the Top 50 Innovative Marketers.

Before Levi’s, Doug was the Managing Director of adidas Impossible Is Nothing business at TBWA/Chiat/Day and led marketing for GM’s first electric vehicle EV1. Doug is a senior advisor to VC’s, multiple Silicon Valley start­ups and is a guest lecturer at Stanford School of Business. He is on the Board of Advisors for iSchool at Syracuse University.

www.dougsweeny.com